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March 24, 2026
标志(標誌)biāozhì(biao1zhi4)
标志 (biāozhì) refers to a sign, mark, or symbol that represents or indicates something specific. It is commonly used in various contexts, such as traffic signs, logos for brands, or any symbol that conveys information or meaning.
Strokes16Frequency#3128DifficultyHard
Cultural Note
In China, logos and symbols are crucial for branding, especially with the rise of e-commerce. They often reflect cultural values and aesthetics, making 标志 an important part of marketing and identity.
Memory Tip
Imagine a big 'B' for '标' with a sign pointing to a 'Z' for '志', like a road sign. Visualize a bright, colorful logo that stands out, representing a brand or an important message. The character components can be thought of as a 'mark' (标) on a 'sign' (志) that directs your attention.
Meanings of 标志
biāozhì(biao1zhi4)
1sign
2mark
Exercise 1 of 2
Listen & Choose the Meaning
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About 标志
标志Simplified
標誌Traditional
16Strokes
—Radical
名词míngcínoun (n.)Part of Speech
#3128Frequency Rank
HSK 2.0L5HSK 3.0L5IntermediateTOCFLL4HSKKL2CEFRB1
Podcast: 标志
Podcast: 标志
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AI Study Notes for 标志
Quick Contrast
标记 (biāojì) vs 标识 (biāoshì) — use 标志 when referring to a sign or symbol that indicates something specific, while 标记 is more about a marking or notation, and 标识 emphasizes identification.
Usage Notes
When using 标志, be careful not to confuse it with similar terms like 符号 (fúhào), which has a narrower meaning related to symbols in mathematics or logic. It is generally informal but can be used in formal contexts like business discussions about branding.
HSK Study Tips
As an HSK Level 5 word, 标志 connects to other words related to communication and representation. Students should focus on using it in context, especially when discussing signs or symbols in various scenarios, such as marketing or road safety.
Common Mistakes
Learners often confuse 标志 with signs of other types, such as 指示 (zhǐshì), which means 'indication'. For example, saying '这是一个指示' (This is a sign) instead of '这是一个标志' (This is a mark) can lead to misunderstanding.
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Pronunciation of 标志
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标志 (biāozhì) refers to a sign, mark, or symbol that represents or indicates something specific. It is commonly used in various contexts, such as traffic signs, logos for brands, or any symbol that conveys information or meaning.
When to use 标志
When using 标志, be careful not to confuse it with similar terms like 符号 (fúhào), which has a narrower meaning related to symbols in mathematics or logic. It is generally informal but can be used in formal contexts like business discussions about branding.
标志 or something close to it
标记 (biāojì) vs 标识 (biāoshì) — use 标志 when referring to a sign or symbol that indicates something specific, while 标记 is more about a marking or notation, and 标识 emphasizes identification.
What learners get wrong
Learners often confuse 标志 with signs of other types, such as 指示 (zhǐshì), which means 'indication'. For example, saying '这是一个指示' (This is a sign) instead of '这是一个标志' (This is a mark) can lead to misunderstanding.
Write 标志
标
志
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Grammar Patterns of 标志
标志 functions as a noun — it names a person, place, thing, or concept. Place it as a subject before the verb (主+谓) or as an object after the verb (谓+宾). Most Chinese nouns require a measure word between the number and the noun (e.g. 一个/三本). It carries 7 related meanings, each with its own usage notes below. The example sentences below show it in action, with practice buttons (Listen, Practice Writing, Practice Speaking) on every line.
Exercise 1 of 4
Complete the Sentence
无____的预约型出租车沿街拉客是非法的。
Minicabs are prohibited by law from touting passers-by for business.